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Digital Fundraising Everyone Can Understand

April 25, 2012

April 25        Digital Fundraising Everyone Can Understand

Presented by Eric Pratum, Director of Digital Strategy at Grizzard Communications Group in Atlanta, GA  

Eric will share tips on how to create online content that draws in searchers, motivates social sharing, and converts visitors to donors and email recipients. He’ll also cover how to plan an email program that seamlessly moves the recipient from email recipient to donor and what you need to know about new networks and tools like Google+ and Pinterest. You’ll come away knowing which of your most valuable content should be on your website, in your social media, and shared through your email, how to craft the most effective email program you can, and whether you should be jumping on all of these new networks and how or if you could be using them to your advantage. 

Eric Pratum is the Director of Digital Strategy at Grizzard Communications Group in Atlanta, GA. He specializes in analytics and planning and has a background in social media analytics, search engine optimization, and e-commerce. Eric has been with Grizzard for two years and in that time has spoken at the DMA, the AFP national conference, AFP of Middle Georgia, and the Convio Summit and will be speaking this year at AFP TechKnow, Knoxville's Social Slam, and BlogWorld and New Media Expo New York.

This meeting will be held at the Out of the Blue Cafe located at 3230 Brainerd Road. The meeting will be at 10 am, with buffet lunch at noon. 

Fees (lunch and workshop):
Members - Free
Guests - $35.00 
Free Parking on the street and in the lot behind the café.

To attend this meeting, RSVP by Friday, April 20, to Tiffany Cobb at