AFP Top Ten (Week of June 21, 2017): Large Boards, Managing Your Time, Donor Recognition Opportunities & More!
Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?
Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:
1. Value of a Large Board (Institute for Charitable Giving): Interesting results from a board survey with one key thought: Despite the trend towards smaller boards, if one of the major responsibilities of a Board is to give and to help secure funds (and it is), then wouldn’t a larger board be more helpful?
2. Telling the Story Your Donor Wants to Hear (Movie Mondays): Here’s a simple way for you to tell the right story to a potential donor. Forget about trying to remember your mission statement or your elevator pitch. What you need is a core statement of your work.
3. Seven Tips to Help Fundraisers Manage Their Time (Bloomerang): YES, you DO have 10,000 things to do. But ok…relax…breathe…You can do this. Let’s consider how you’re breaking up your working week, and let’s try to be smart about it.
4. Becoming a 21st Century Nonprofit (Volunteer Alberta): How can your organization be successful in the 21st century? Here are the top four traits of successful nonprofits who are embracing the changes, challenges, and opportunities of this century.
5. More Copy Could Equal More Donations (Nonprofit PRO): The words you use on your donation page are powerful. And there’s a danger in assuming your donor understands why they should give to you just because they land on your donation page. By adding copy to your page, you can articulate those reasons clearly and increase your donations.
6. Four Signs You Are a Burned Out Nonprofit Fundraiser (Beth’s Blog): It’s no surprise that fundraisers burn out on occasion, given the working environment and constant pressures. The good news is that once you know the signs of burnout, you can take steps to stop it. Here’s four warning signs of burnout, coupled with easy ways to feel better.
7. Six Ways to Entice Millennial Donors (The NonProfit Times): Millennials gain prominence in society and commerce each year, making them an attractive population to help expand and diversify your organization’s donor base. What remains elusive, however, is how to attract this sect of donors, larger in number than Baby Boomers, after years of focusing on predominantly older donors — those who tend to be the most likely to give. Here are some ways forward.
8. The Difference Between Your Nonprofit’s Brand and Its Campaigns (Big Duck): Campaigns that don’t effectively reflect their organization’s overall voice miss an opportunity to help audiences connect to the big picture. Rather than giving your campaign a distinct look and feel, use colors, language, and visuals that feel connected to your overall brand.
9. How to Create Donor Recognition Opportunities for Your Fundraising Campaign (Robin Cabral-LinkedIn): Here’s a step-by-step method to creating Donor Recognition Opportunities that will inspire your donors to set their sights higher.
10. Monthly Giving: Four Ways to Improve Donor Retention and Recruit Sustainers (npENGAGE): The key with improving donor retention rates is to get that important second gift as soon as possible, preferably within the first 3 months. That means you have to ask for money as soon as possible. Why not build in a monthly giving ask at the same time?